Tailor your CV to a specific position. Here’s how

HR resumes don’t read word for word. Rather, they scan their eyes for relevant keywords. Therefore, always adjust your CV to a specific position. Read our article to tell you what’s good to highlight and rewrite for your interest. Once you know where to go, editing will take up to 10 minutes.


First, you need to thoroughly understand who they’re looking for. Without this, a custom CV cannot be written. Think of it as follows. Your goal is not to create a CV for the position of accountant, but the position of accountant in Air Bank (for example).

Every company is different and can understand the same position differently. Print your ad and pick up a good old highlighter. Mark the key points and key phrases from your business perspective. These may be knowledge requirements for certain programs or foreign languages. This may include soft skills, such as communication skills.

Do you meet at least 80% of the main requirements? Great, you have a great chance to succeed. Now all that remains is to skillfully sell it in a resume.


Use similar words and phrases to your personality in your ad to describe your knowledge and skills. In short: adapt non-violently to the language of the company.

The HR absorbs such a resume much better. You give him the feeling that he is reading the profile of someone with whom he has already found common ground (and has not yet seen him).

Mirroring also applies to job titles. Take it this way: in the CV you describe mainly the role played. So if you have a Purchaser listed in your employment contract and the company is looking for a Purchasing Specialist, feel free to write in the CV: Purchasing Specialist.


One of the basic rules is: work experience is written chronologically below each other. Nice from newest to oldest. But sometimes it’s a good idea to break this rule.

Suppose you apply for the position of communications manager. In the past, you also taught English and guided tourists around the city. Divide your internship data into two parts: “Marketing Practice” and “Other Practice.”

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This will allow the HR specialist to see what interests them most: your marketing experience. Do not rely on it to have enough time to read between the lines. Serve him the most important thing right away.


I’m sure you know the message from the forms: strikeout what doesn’t apply. The same goes for writing a resume. If you want to tailor it to a specific offer, do not write everything in it. Only mention the relevant.

HR will scan your CV with your eyes for keywords. For example, knowledge of specific programs or experience with project management. His goal is to find a person who offers this. But you don’t need to know what courses you attended in 2010.

A few more tips

  • Adjusting a CV to suit your position does not mean creating 30 different “full” versions. Rather, keep your resume in a form that allows for improvisation.
  • Put a short About me at the beginning of your resume. In it, you describe who you are, what you can do, and why you want to do the job. This will encourage HR to continue reading.
  • Highlight the most important keywords in your resume. Is it important for them to find someone with advanced knowledge of Excel? Don’t look for them in a pile of bullets and cut them out.

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